About Our Brands

Fashaddict LDN, the Hub of the latest streetwear brands including The New County and Story of Lola. Explore the collections today! 

Story of Lola is a brand born from the streets of East London. Ever since Lola launched, she has been bringing a feminine edge into streetwear through fun furs and fresh and exciting silhouettes. Lola can be the girl who wears heels on every occasion, or the girl that rocks up in the latest Air Max drop.

The New County is a homegrown British London based brand, founded in 2015 by British Fashion Designer Walé Adeyemi (MBE). A menswear brand exploring the individuality of style through the expression of fabrication and feeling.

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